When designing graphics or logos for companies, it's important for you take into account what their corporate identity should portray.

• Who's the target market for the company? (5-10, 10-15, 15-25 yrs etc?)


• Is it corporate or does the brand have a more relaxed feel?


• What are the client's colour preferences? etc

"www.graphicslogo.com" - examples of logos online

Graphics and Logo Design (web vs print)

Designing graphics for web requires the designer to export final artwork as 72dpi images. A nice tip is to keep in mind that some site graphics might be used in print at some stage, so make sure you design vector or high resolution initially with detailed diagrams and sketches, even though it will only be used for web at 72dpi.

This is even more applicable when designing logos. So many times we get crap logo designs in low resolution to use on a client's print material which just doesn't cut it, and in the end the client has to foot the bill for re-designing their logo in high resolution to ensure quality printing.

This is why vector design is so powerful. It's easy work with vector graphics due to the small filesize, but powerful in the sense that you can make a vector design any size and you will not lose quality. The problem is when you need to use bitmap and vector design together - more on that later. The high resolution tips apply to bitmap design, since vector designs aren't bound by resolution, except when you start exporting.

Need a graphic or logo designed? Whether you need graphic design in the UK, USA or any other part of the world, visit Web & Graphic Design (PERONii) for any of your design requirements!